MARKETING MIX PRINCIPALS

Marketing mix is a marketing strategy that emphasizes how to sell products as effectively as possible. Based on the data obtained and collected, either through the process of computerization and data that were collected based on subscriptions, so that the selling process runs smoothly (Rapp & Collins, Mc Hill Inc.). In other words, is the marketing mix variables used by each company, as a means to meet the needs and desires of consumers. So mix pemasran itself consists of a set of variables that can be controlled and used by companies to influence consumer responses in his target market. Variable or activities need to be combined and coordinated by the company as effectively as possible in conducting marketing activities. DW Foster's opinion, that the marketing mix is a term that describes all elements of marketing and production factors are mobilized to achieve the goal of business entities, such as income, property income that is planted, and the sales turnover of the market who wants to be seized. Usefulness of the marketing mix for the company is able to make the plan under a policy line. In this case the company will not miss in determining policy in the competition to dominate the market. The benefits of studying the marketing mix is to drive any combination that suits the needs of companies in making the program. Factors that affect the marketing mix 1. Product factors In the management of product there are five issues, that is: a. Kinds or types of goods b. Number of items c. Giving brands d. How To Service e. Looks the goods and packaging 2. Sales factor Sales is a process of delivery of goods or services based on the price agreed by manufacturers and consumers. In the marketing of goods, sales factor is a crucial task. Successful sales will provide advances, advantages and techniques on how to produce. 3. distribution factor kinds of distribution of goods by companies, that is: a. Intensive distribution Distribution is done as much as possible, in order to sell products as much as possible. b. Selective distribution Distribution is limited, only the channel on which products are relatively expensive price. c. Exclusive distribution Distribution is conducted through one or a party or a retailer of limited channel, in which the dealer must first ask permission or rights from the authorities. 4. Factor Promotion Promotion for the company is actually a process of introducing the product to consumers or customers using a variety of strategies. Promotion kinds, that is: a. publicity b. Personal Selling c. Advertising d. Sales Promotion