MARKET SEGMENTATION

Market segmentation is the basis for knowing that each market consists of several different segments. In a market segment there will be buyers who have different needs and different desires. With the segmentation of the market means the company will be able to describe the progress that is very important, and can instill the right strategy in marketing its products. Market segmentation sebenarnyamerupakan an idea to establish a marketing strategy to distinguish the group as well as the needs of the consumer or buyer. By setting a market segmentation, meaning the company concerned could improve its service to the consumer or buyer is much more satisfying. In this case the company would be more economical, if the purchase of units can be grouped into several groups only. All this is inseparable from efforts to achieve the maximum profit that the company expected. In general consumers were different from each other, baikmotifnya, behavior, and habits in purchasing the product. These differences indicate that the market of a product is not homogeneous, but heterogeneous. So to receive the market, the company concerned to provide satisfactory services to the consumer or buyer, so it will focus on the intended target market. In the framework of this business, every company must classify the consumers or buyers, to the group characteristics together. Each group of consumers or the buyers can be chosen as a target market that will be achieved by marketing mix strategies are different. Groups of consumers or buyers who are prepared are called market segments, while the business breaks it is called market segmentation. Market segmentation can also be interpreted as an act to divide the market into smaller sub-order customers are clearly in a separate marketing. Market segmentation is a way to differentiate the market according to the class of buyer, needs, attitudes, motives, habits purchase of the products, how to use it and its purpose in purchasing the product. From the above, the end can be drawn a conclusion that is meant by market segmentation is to divide the heterogeneous nature of the market of a product into the market units that are homogeneous.