MARKETING MIX PRINCIPALS

Marketing mix is a marketing strategy that emphasizes how to sell products as effectively as possible. Based on the data obtained and collected, either through the process of computerization and data that were collected based on subscriptions, so that the selling process runs smoothly (Rapp & Collins, Mc Hill Inc.). In other words, is the marketing mix variables used by each company, as a means to meet the needs and desires of consumers. So mix pemasran itself consists of a set of variables that can be controlled and used by companies to influence consumer responses in his target market. Variable or activities need to be combined and coordinated by the company as effectively as possible in conducting marketing activities. DW Foster's opinion, that the marketing mix is a term that describes all elements of marketing and production factors are mobilized to achieve the goal of business entities, such as income, property income that is planted, and the sales turnover of the market who wants to be seized. Usefulness of the marketing mix for the company is able to make the plan under a policy line. In this case the company will not miss in determining policy in the competition to dominate the market. The benefits of studying the marketing mix is to drive any combination that suits the needs of companies in making the program. Factors that affect the marketing mix 1. Product factors In the management of product there are five issues, that is: a. Kinds or types of goods b. Number of items c. Giving brands d. How To Service e. Looks the goods and packaging 2. Sales factor Sales is a process of delivery of goods or services based on the price agreed by manufacturers and consumers. In the marketing of goods, sales factor is a crucial task. Successful sales will provide advances, advantages and techniques on how to produce. 3. distribution factor kinds of distribution of goods by companies, that is: a. Intensive distribution Distribution is done as much as possible, in order to sell products as much as possible. b. Selective distribution Distribution is limited, only the channel on which products are relatively expensive price. c. Exclusive distribution Distribution is conducted through one or a party or a retailer of limited channel, in which the dealer must first ask permission or rights from the authorities. 4. Factor Promotion Promotion for the company is actually a process of introducing the product to consumers or customers using a variety of strategies. Promotion kinds, that is: a. publicity b. Personal Selling c. Advertising d. Sales Promotion

MARKET SEGMENTATION

Market segmentation is the basis for knowing that each market consists of several different segments. In a market segment there will be buyers who have different needs and different desires. With the segmentation of the market means the company will be able to describe the progress that is very important, and can instill the right strategy in marketing its products. Market segmentation sebenarnyamerupakan an idea to establish a marketing strategy to distinguish the group as well as the needs of the consumer or buyer. By setting a market segmentation, meaning the company concerned could improve its service to the consumer or buyer is much more satisfying. In this case the company would be more economical, if the purchase of units can be grouped into several groups only. All this is inseparable from efforts to achieve the maximum profit that the company expected. In general consumers were different from each other, baikmotifnya, behavior, and habits in purchasing the product. These differences indicate that the market of a product is not homogeneous, but heterogeneous. So to receive the market, the company concerned to provide satisfactory services to the consumer or buyer, so it will focus on the intended target market. In the framework of this business, every company must classify the consumers or buyers, to the group characteristics together. Each group of consumers or the buyers can be chosen as a target market that will be achieved by marketing mix strategies are different. Groups of consumers or buyers who are prepared are called market segments, while the business breaks it is called market segmentation. Market segmentation can also be interpreted as an act to divide the market into smaller sub-order customers are clearly in a separate marketing. Market segmentation is a way to differentiate the market according to the class of buyer, needs, attitudes, motives, habits purchase of the products, how to use it and its purpose in purchasing the product. From the above, the end can be drawn a conclusion that is meant by market segmentation is to divide the heterogeneous nature of the market of a product into the market units that are homogeneous.

REBUILDING THE GLORY OF MARITIME STATE

The above discussion indicates that the building of maritime state can not be performed partially. It has to be carried out integrally covering all elements of the existing potentials for creating products which are not only required by local market but also by global demand. For building the future of Indonesia as maritime state, it is not necessary to develop exclusively marine-based production capacity (such as fishery) but also land-based production. Principally, the goverment should stimulate to all elements in the society to create demanded product possessing comparative and competitive advantages regardless marine and land-based sectors. For the interest of economic and political integration among islands and regions, it is necessary to create specialization in product among different islands and or regions based on their own potentials. It will lead to the creation of functioning supply and demand in the formation process of what the so called Indonesian "Single Market" like. The fleet is one of the most significant factors for developing an advanced maritime state. The ownership of advanced merchant fleet is very important for maritime state. As far as macro economy is concerned, the transport of inter-islands as well as international trade by an efficient domestic/national shipping company will prevent the flow out of foreign exchange. In the meantime, it is necessary for maritime state to possess a strong navy and patrol ships to secure ocean territories againts all kinds of criminal actions as well as political and military disputes from other countries. The authority of a maritime state is very much depended on this matter. It should be noted that building a great maritime state can not be done only by exploiting marine-based resources. It requires also socialization and enculturation of maritime history and maritime cultural value through the media of education, art, literatures, etc. Last but not least, comprehensive, sustainable, and futuristic goverment policies are needed for building a maritime state. Without laying foundation of maritime culture, an obsession to build a great maritime state of Indonesia is possibly only dream.

What Kind of Maritime State ?

Although many Indonesian people (Academicians, Politicians, Businessmem, etc) may wish for building future Indonesia as maritime state, thye concept of such desired maritime state itself is not really clear. Indonesian reformation goverments through Department of Maritime Affairs and Fisheries may imagine that the formation of maritime state is mostly determined by its ability to explore and to exploit marinebased resources (fishery, mining, shipwreck, etc). This way of thinking possibly closely links with the anti- Soeharto spirit who was suspected to direct the development of Indonesia as feudal state characterized by much more exploitation on land (forest, mining, agriculture, etc). But the question is: should the formation of maritime state neglects the land potentials ? Should the building of maritime state be done only after the destruction of land-based natural resources ? It seems that maritime potential has been treated as an alternative sector. Such kind of policy will not precondition maritime potentials as the leading sector in the development of Indonesia as integrated maritime state in the future. But how does Indonesian history give lesson about this matter ? How could Srivijaya and Majapahit be the great maritime empires in Southeast Asia ? It should be noted that kingdoms did not merely develop single economic sector (exclusively land-based sector or merely marine-based sector), but they grew both sectors simultaneously. What might have been the keywords were their abilities to produce goods (exported commodities), and the government fleet to control and to manage the existing flow of trade. They were able to produce land-based commodities which were demanded by regional and international markets, such as those of pepper, spices, gold, forest product, etc. Srivijaya and Majapahit empires had merchants fleets which were able to sail the Indonesian archipelagic waters and even to traverse Indian Ocean as far as Madagascar and South China Sea for trading with China as well as Makassarese who has reached Northern Australia before the coming of James Cook. Srivijaya's and Majapahit's navies were able to take control their territories and maritime traffics around the Straits of Malacca as the gateway of global maritime trade route. In the meantime, the people of both kingdoms could produce and sell trading commodities, merchants and seamen could take profits, the goverments could also earn taxes and related incomes, and the ship owners had opportunity to expand their investments. For matching with global maritime trade for example, Majapahit kingdom did not hesitate to implement internal structural adjusments in bureaucracy and domestic market which could be the catalysts for the peasant society to global market.

PUISI GRESS

YOU
The flower you give me
Make my world so colourfull
The stars you bring me
Make my heart so brightfull
The flame you burn me
Make my day so bravefull
The love you lay me
Make my life so wonderful
And
It’s amazing to have you !!!!
Sepanjang, 21 Oktober 2010


TIRED
Kala hati tanyakan arti
Coba mencari di relung jiwa
Temukan makna yang slalu terpendam
Tak jua tergali dalam diam

Penantian dalam kesunyian
Buat luka makin merekah
Tetes hujan tak sembuhkan
Luka hati kering terbakar

Senyap malam simpan seribu Tanya
Suara alam lelapkan kelelahan
Aku simpan segala penyesalan
Dalam kelopak kembang di taman
Sepanjang, 27 Oktober 2010

PUISI

TANPA MOE

HADIRNYA ENGKAU DI SINI SUGUHKAN BUNGA CINTA
YANG TELAH LAMA KUDAMBA SEAKAN KIAN BERSEMI
HATIKUPUN PENUH HARAPAN BUNGA CINTAMU KUGENGGAM
DAPAT KUSIMPAN DIHATIKU SELAMANYA
NAMUN AKU TAHU PASTI KASIHMU HANYA SEMU
DAN KAU BIARKAN DIRIKU SENDIRI
TINGGALLAH KINI KU SENDIRI KASIH BUKAN KAU SAJA
BIARKAN KUBEBAS MELANGKAH TANPA CINTAMU LAGI …….
SABTU, 18 NOVEMBER 1995
24.00 WIB – 02.15 WIB

CINTA ADALAH PERASAAN
PERASAAN CINTA TIDAK MUNGKIN AKAN TERJALIN
JIKA KITA HANYA MEMBERIKAN SEBAGIAN DARI DIRI KITA
SEBAB DALAM PERASAAN CINTA DUA TANGAN TERANGKAT
BERDAMPINGAN BERSAMA UNTUK MENEMUKAN
APA YANG TIDAK DICAPAINYA SENDIRIAN
MINGGU, 14 DESEMBER 2003
BATU, MALANG

PELANGIKU

PELANGIKU

Aku Menyapamu …………………….
Dalam Senyapnya pagi
Dengan seluruh warna pelangimu
Yang turun oleh tetes kerinduan

Aku Menyapamu ………………………
Dalam tenangnya pagi
Dengan segenap bening embunmu
Yang Jatuh oleh terang jiwamu

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Sepanjang, kamis 8 April 2010
Pagi hari saat turun hujan rintik-rintik